Our story

Hi, friends!
I am - Julia Shishman, founder of Goya Concept.

I have been living abroad for over 20 years. I founded Goya Concept in August 2022 and made a promise to myself that I would wear Ukrainian in Turkey every day as a sign of Ukraine's support.
And to have such an opportunity and give it to the environment. I created a creative space and an online store.

Goya, Goya, "Goya" - then a magic in folk Ukrainian songs, which gives rise to the beautiful singing moments of the life of the Ukrainian people. Therefore, as the beginning of a good cause, we chose it as the name of the conceptual cultural space and brand of things with content and Ucarin character in Turkey.

"Goya, goy, goy! What is with me, what am I? ” Shevch. 281.

More than once, I asked myself who I am and what I should leave behind…. And I  decided to leave Goya, because it is endless, it is a chant, and the folk song will always live. So I decided that, let this song be about beauty, love and peace...

Goya concept has not just emerged as a place for purchases, but as a place where anyone can find something native or interesting Ukrainian.
Embroidered clothing, textiles with cross -country motifs, coral necklace or sullen - all this has a long history, and studying it is a very interesting and exciting journey. My passion for Ukrainian national clothing and jewelry has come up with a desire to preserve folk traditions and share their beauty with the environment.

And I found healing forces in creativity, plunged into the process of choosing models for teams, creating author's designs and generating ideas about new modern products with a traditional taste. I have devoted part of myself to the intergration of traditions into our modern life, filling it with the authentic voices of our ancestors, which speak to us words of eternal wisdom through symbols and shapes, through traditions and style.
I want to help, inspire and bring joy! Therefore, I feel that this project can make the world a little brighter and more kind.

In Goya we wear embroidery, we love embroidery, we create embroidery, because to embroider - then means to speak the language of ancient traditions about the most valuable in our lives.